Project Oral Care

SPRIM’s strategy

SPRIM conducted a one-day workshop for key opinion leaders in the dental care industry in Brazil. This included KOLs, dentists and orthodontists. Prior to the workshop, SPRIM:

• Identified the best KOLs and HCPs to attend the meeting and encouraged them to come
• Created and designed collateral materials for the event to provide science-based information to the industry professionals
• Planned the agenda for the meeting to include highly-regarded speakers and a discussion about the science behind tooth enamel, making the event intriguing and worthy to the industry professionals, while also promoting the Regenerate brand 
• Encouraged everyone at the event to post about the event and the product on social media, resulting in visibility far beyond the meeting room.