The Dove brand’s appearance in front of the most important audiences was disjointed, inconsistent, and leaving country leadership with too few resources to execute. SPRIM was engaged to form a global toolkit for in-country use, designed to empower and direct individual markets in Dove-Masterbrand-approved Congress participation.
Around the world, Dove branding teams attend congresses and trade shows to represent Dove, deepen industry relationships, and engage with the medical professional community. Too often, the essence of Dove was being either incompletely represented, or the challenge local teams faced of going-it-alone meant they chose not to attend.
SPRIM met with key global, regional, and local teams to audit the range of how Dove was represented at Congresses around the world. SPRIM stack ranked the most complete, reproducible, and simplistic approaches by these teams into three Dove-approved congress representations.
During the audit, SPRIM identified compelling feedback, especially by local teams:
SPRIM delivered what local and regional teams needed, with the buy in from Global Leadership:
