NUTRAFOL® is a rapidly growing dietary supplement company that needed to understand the feasibility of expanding its premium hair-growth brand across Latin America, Europe, Asia and the Middle East.
SPRIM was engaged to execute a comprehensive regulatory analysis across 17 markets to inform a geographic-expansion strategy.
SPRIM used a 4-step process that began with analyzing formula feasibility in each market according to specified product categories. SPRIM engaged with its global offices and KOLs to help add context to the identifies regulatory pathway.
From there, SPRIM took a deeper dive to define the path-to-market and path-to-claim in markets that met NUTRAFOL’s® criteria. The processes and requirements listed in each market, with the added commentary from local experts, allowed clear prioritization of market entry.
SPRIM delivered a Key Findings and Regulatory Analysis Report, explaning the regulations and rationale in each market, successfully enabling NUTRAFOL® to strategically expand into optimal markets.
SPRIM is currently facilitating NUTRAFOL’s® entry into an initial 4 countries, while identified Phase II market entry requirements are laid out for future expansion.
