INTRODUCTION
A leading provider of high-quality, direct-to-consumer (DTC) dietary supplements sought out opportunities to build thought leadership in a rapidly growing market category. As competition increased via the introduction of mediocre players and formulas, a differentiation strategy that focused attention on the importance of quality was critical.
SPRIM partnered with the client to design a medical professional product line go-to-market plan and communication strategy for the brand to lead the category in education, product quality, and efficacy.
