strategy and innovation

Is your innovation platform anchored in scientific and consumer relevance to drive sustainable differentiation?

WHAT MAKES SPRIM DIFFERENT ?

SCIENTIFIC / HEALTH EXPERTISE

Strong track record understanding technologies and health-related product benefits. Proven ability to create winning science-based, health-focused messages.

RESULT FOCUSED

Focused on achieving successful health and commercial end points, not just managing activities.

ENTREPRENEURIAL APPROACH

Fast, efficient and cost effective approach designed to exceed expectations and deliver results. “Time is key currency of innovation.”

UNIQUE MARKET UNDERSTANDING

Well-grounded in consumer, patient, HCP and market insights Leverage relationships with KOLs, HCPs, and other partners to develop and implement high-impact programs.

MEET OUR STRATEGY & INNOVATION LEADERSHIP TEAM

Beatriz Fernández
Ortega

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Rick
Brenner

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Rodney
Hannington

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Kenichi
Fujimoto

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Strategic Opportunity
Spaces

To identify and define the best strategic options, for business growth or innovation we use a multi-touchpoint methodology where we analyze:

(i)insights from consumer and healthcare professionals,

(ii) business and market and

(iii) technology, scientific data and regulatory trends.

Our latest engagements include:

  • Health Innovation Strategic Planning
  • Market Mapping vs. Innovation & technology Landscaping
  • Product + Service Innovation

Business Concept Generations

Together with our clients, we generate new business, products, or services concepts. We thoroughly evaluate them through our Fast Track Innovation Screening methodology to select the winning and actionable solutions. We look at brand strategy and positioning from a health standpoint. We help select relevant health outcomes by analyzing scientific, medical, marketing and competitive data. We create commercial innovation that delivers ROI in year of investment.

Our latest engagements include:

  • Commercial innovation solutions
  • Innovative business model for existing or new brands / categories
  • Brand strategy and repositioning implications for innovation

WINNING
EXECUTIONS

When we are engaged at that stage of a strategy or innovation project, we recognize our role is to ensure we have a winning strategy and supporting executional plan to drive progress, reduce risk and generate a strong ROI for our clients. Together with our Operational Practices (Health Marketing, Regulatory and Clinical) we help our client to accelerate the transformation of opportunities and innovation projects into a successful market reality.

 Our latest engagements include:

  • Building and Launching Digital Platforms for specific health outcomes
  • Business and Technology Development through strategic alliances
  • Execution management (Clinical and Regulatory Program + Global Marketing Launch Coordination)